By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job to stay a step ahead of both the competition and our customers’ needs. New technology is introduced at a dizzying pace, making more

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Does your dealership’s website suffer from TARCAC (Tumbleweeds Are Rolling and Crickets Are Chirping) syndrome? Have you tried every method out there, but no matter what you do, can’t get those website traffic numbers to budge? Here are five ea

Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they’re competing with not only their manufacturer but also massive third-party sites. This competition has the benefit o

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of qu

 In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.

 Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy Church discusses the latest research from Google regarding online searches for after sales departments and products.

 On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the o

As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video adv