Posts
How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you if they are, since that might result in clicks from searchers who aren’t near you, or aren’t in the market for a vehicle. Instead of having tha
Jul 6, 2015
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindl
Jul 1, 2015
Content is Important, but there’s More to SEO than Building Pages
I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I’m concerned that ma
Jun 26, 2015
Used Car Sales & SEO: Two Tales Of Woe
Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I
Jun 17, 2015
Navigating SEO: 5 Little-Known Factors That Could Affect Your Rankings
While ranking factors are a controversial topic in the SEO world, they’re also something SEOs love to speculate about and test in order to learn more about Google. Last year, Brian Dean of Backlinko created a list of 200 Google ranking factors
Jun 15, 2015
Negative SEO – It’s Real And You’re Likely A Target
One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to
Jun 15, 2015