For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.

Google is a huge and complex network that offers a lot benefits, but comes with a lot of potential pitfalls. There are a lot of areas in a dealership’s Google AdWords account that,

Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels

All across the country, dealerships are battling with OEM mandated websites...and are rolling in second websites that they can control. But is this sabotaging your efforts? Watch and

Everywhere you go there’s always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events – all can improve business health.

Search Engine Optimization, SEO, getting Google to like you… it doesn’t matter what we call it, SEO is a vital component of your business because Google is king and ranking on Google can make

One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often

It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing

Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have