Have you done a Google search lately and felt like something was off?  Unless you fell victim to the latest Google April Fools’ Day prank, chances are that what you noticed was a pretty major change

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger

For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner. But whether you’re just getting started or simply struggling with a business SEO strategy, this f

Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you if they are, since that might result in clicks from searchers who aren’t near you, or aren’t in the market for a vehicle. Instead of having tha

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindl

I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I’m concerned that ma

While ranking factors are a controversial topic in the SEO world, they’re also something SEOs love to speculate about and test in order to learn more about Google. Last year, Brian Dean of Backlinko created a list of 200 Google ranking factors

One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to