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Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]
All across the country, dealerships are battling with OEM mandated websites...and are rolling in second websites that they can control. But is this sabotaging your efforts? Watch and
Feb 27, 2017
Hard Facts: Start Texting Your Customers! [VIDEO]
With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate
Nov 4, 2016
Hard Facts: How to Optimize for Voice Search [VIDEO]
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
Oct 21, 2016
Hard Facts: Get Amped Up! [VIDEO]
Think about your mobile search experience. What bothers you the most? If you've ever experienced poor site speed and incompatible websites, then you know your site has to be one of the best out there.
Oct 14, 2016
Hard Facts: Is Bing Better Than Google? [VIDEO]
Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone
Aug 22, 2016
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Digital Dealer ConferenceMarketing StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Dominate Your Market by Combining SEO & SEM
One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often
Jul 28, 2016
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Dealer/GM NewsDigital Dealer ConferenceMarketing StrategiesSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Jul 18, 2016
SEM Costs on the Rise: How to Adapt
I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental principles of supply and demand. The price of goods and services is a direct reflection
Jul 12, 2016
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Digital DealerMarketing StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have
May 27, 2016