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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Granting 3 Wishes to Take the Wish Out of Marketing
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of qu
Apr 23, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the o
Apr 3, 2019
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EveryoneGeneralMarketing StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry NewsVideo
A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video adv
Mar 28, 2019
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Digital DealerDigital Dealer ConferenceEveryoneGeneralMarketing StrategiesPay-Per-ClickSearch Engine MarketingSearch Engine OptimizationSocial MediaTrending Industry News
Embracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool
Mar 27, 2019
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Dealer/GM NewsDigital DealerMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately
Mar 22, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendor
Mar 1, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry NewsVideo
Impression Share Bidding [VIDEO]
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
Mar 1, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobilePay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Spring Selling Season
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the
Feb 21, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Hottest New Models
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and acclaim. Rightfully so. The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG H
Feb 15, 2019