Women plan and coordinate the finances in the majority of U.S. households. They are the primary decision-makers, they manage household expenses and in essence are the family bankers.

You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:

It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to a plethora of information.

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer.

Hot on the heels of claims that Millennials are buying houses come stories asserting that Millennials are suddenly big car buyers. We pointed out the flaws in the home-buying story earlier this month,

There are lots of apps that help you research prices for buying or selling a car, and they’ll even hook you up with a dealership when you’re ready to buy. But Beepi lets you buy and sell used cars in 16 metro areas

The sales team doesn’t have to be Internet whizzes but needs effective email and text communication skills, says e-commerce director Aaron Hudson.

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish.

Depending on which article you read today you’ll either hear online sales is the absolute only way cars will be sold in the future or that the entire thing is some hyped up nonsense that consumers