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Report Reveals Nearly Half of All Emails Received Now Read on Mobile Devices
Study finds retail, consumer product and real estate industries lead email open rates on mobile devices NEW YORK – Return Path, the global leader in email intelligence, today announced the results of its global bi-annual mobile email report, findin
Dec 12, 2012
Q3 2012 North America Email Trend Results: More Brands Rely on Triggered Messaging
Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institu
Dec 12, 2012
North America Email Trend Results: More Brands Rely on Triggered Messaging
Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institu
Dec 12, 2012
TrueCar Recaps November 2012 Auto Sales And Provides Insights into December 2012 Sales
December Sales Tracking at 1.43 million units, or a SAAR of 16.3, the highest since November 2007 SANTA MONICA, Calif. —TrueCar.com today highlights the major trends from November 2012 auto sales and looks into December 2012 auto sales: Industr
Dec 12, 2012
Survey: Car Shoppers Focus on Quality
RICHMOND, Va. — Quality remains top of mind for car buyers for the third year running, with almost double the amount of respondents choosing it over price as influencing a car-buying decision, according to a recent telephone survey conducted fo
Dec 7, 2012
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Dealer ManagementDealer/GM NewsDigital DealerInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As most dealers know, this traditional sales method assesses a customer’s needs, builds rapport and highlights the features and benefits of a specific vehicle. It
Dec 7, 2012
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Sales & Marketing
Advanced Marketing Strategies for Google and Facebook – Delivered Directly to You
Over two thirds of car shoppers find the dealership they will ultimately buy from using Google. And Facebook has become the world’s largest website, commanding nearly 20% of all page views. Utilizing these two platforms to their maximum potential
Dec 5, 2012
Super Bowl Ad Buys for 2013
The XLVII Super Bowl is just two months away and already reports are out about what companies are buying what in terms of Super Bowl ad time. AdAge put together a list of companies (including the creative for the ad if known) so far that have bought
Dec 5, 2012
Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat
Dec 4, 2012