Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which started in 2008 and lingers to some degree today. Since then, selling into the B2B space has become more

New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to stay indoors during this past winter’s relentless weather – a potential recipe for summer 2015 to

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and

Every Friday morning, Kinny Landrum records “The Kinny Landrum Show,” a weekly YouTube series in which the salesman at Toyota of Bowling Green in Kentucky answers questions from viewers in his market and across the country. “My goal

MONTEREY, CA – The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer

SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers. Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messa

Video Styles that Attract and Convert Shoppers, for Ecommerce, from Practical Ecommerce. In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this

Porsche’s Atlanta center opens in June, from Automotive News. ATLANTA — Beginning in June, potential Porsche buyers can test drive the brand’s cars and crossovers at the company’s new $100 million U.S. headquarters and customer experi