ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or not – and why it’s important to be compliant and control the process.

Recruitment and hiring are two things that are often mistaken for one in the same. As a business owner or manager within an organization, it’s important to know these differences and understand how they influence your process. At the end of the

ELEAD1ONE Partner Bill Wittenmyer reminds us why mentoring those around us results in big payoffs in the long run in this Freebie Friday quick tip for Automotive Dealers. Want more Freebie Friday tips?

It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w

Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make an above average income in the car business. Even a service advisor with smart pitch can earn a bett

ELEAD1ONE partner Bill Wittenmyer explains the difference between a dealership having a Business Development Center versus a Business Follow-Up Center.

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer talks about how to get ahead in dealership sales and in life by consistently presenting yourself as the obvious choice. Want more Freebie Friday tips?

(Part 2 of a 4-piece blog series on vehicle merchandising) Continuing this vehicle merchandising best-practices series, I would like to discuss how to display your inventory online to its best advantage. As the old saying goes, “You never have a se

In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented far less information than they do now. Third-party sites had not yet taken off. Customers could browse and submit