To Improve Customer Experience, Employees Must Own It!

Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they have countless service and product providers fighting over their limited spend in an environment that has never been shy to remind them that the customer is
Oct 27, 2017

5 Ways to Use Inventory Tracking Beyond Sales

We all know inventory tracking works really well during the sales process. A customer comes up, the dealer salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehi
Oct 26, 2017

Managing Multiple Franchises

Anyone who has ever put together a jigsaw puzzle understands the straightforward, yet far from simple premise of taking multiple, seemingly dissimilar parts and forming them into one cohesive whole. Add more pieces to the mix and the puzzle automatic
Oct 26, 2017

5 Tips for Managing your Teams

When you’re responsible for managing employees, it’s important not to slip into a habit of managing with emails. Your employees are your team. Imagine if a football coach emailed a game plan to his players, instead of reviewing it with th
Oct 25, 2017

Information is a Powerful Loyalty Tool — if Used Properly

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause fric
Oct 24, 2017

AutoDisrupter: Are they Here? with Josh Mitchell (Digital Dealer Exclusive)

​ A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn’t leave a customer with questions in your showroom for hours… Would you???
Oct 23, 2017

Is Selling a Car More Important than Preserving a Life?

The Future of Used Car Recalls A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall that need to be fixed. A separate report by consumer advocate group the Center for Auto Safety places it at 27 perc
Oct 20, 2017

Freebie Friday: You’re Paid to Play, Not to Watch

Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking control of your destiny – and your paycheck!
Oct 20, 2017