For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion R

Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee in this week’s Freebie Friday.

December is here and it is time to wrap up the year and begin planning for 2018 if you haven’t already done so. As business owners, the one performance metric that is top of mind is total top-line sales by month and for the year. Every business own

What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made its impact on multiple industries: The online music industry has practically obliterated the market for CDs and traditional albums sold in brick-

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance, actions and attitude of the human resources on your

According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten

It’s Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me tell this story before and I feel it is so worth repeating because of our current marketplace. A few years ago, while I was working in Moscow, Russia,

How many dealers figured they’d make u­p for ever-smaller margins in new and used vehicles by selling more cars in 2017? If you asked the question in a room full of dealers, I suspect most, if not all, hands would be in the air. “You make up you