Posts
The Customer Experience That Wasn’t
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off
Mar 16, 2017
Bad Online Reviews Are Good for Your Dealership – Here’s Why
Most things we do these days are powered by online reviews. Where we go, how we get there, what we eat – but most of all, the things we buy.
Mar 8, 2017
Burn the Equity Mining Boats
Let’s start this article with a little phrase that can make a big difference to your business when applied: Part Time Effort = Part Time Results, Full Time Effort = Full Time Results
Mar 8, 2017
Transparency: The Key to Customer Loyalty
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years.
Mar 7, 2017
Don’t Think Customers Want Loyalty Programs? U(ber) better Think Again!
When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being
Feb 28, 2017
What is the Best Predictor of Customer Loyalty? [VIDEO]
AutoLoop VP, Analytics and Data Services shares findings about the best predictor of customer loyalty from AutoLoop's recently published white paper, "Life After Loyalty."
Feb 24, 2017
Loyalty: It’s not ALL about Millennials
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
Feb 7, 2017
Should Your Goal Be Less Effort?
In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis
Jan 31, 2017
Compensation Can Affect Employee Loyalty & Satisfaction
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission
Jan 24, 2017