BLACK BOOK DATA SHOWS LUXURY AND SPORTY CARS SEGMENTS INCREASING IN DEPRECIATION ENTERING NOVEMBER

LAWRENCEVILLE, Ga. (November 14, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October. Cars overall dropped -1.8% and trucks decreased -1.1% in value duri
Nov 14, 2017

BLACK BOOK PROVIDES TRADE APPRAISAL DATA TO ASNSOFTWARE DEALER MANAGEMENT FOR INDEPENDENT DEALERS

LAWRENCEVILLE, GA (November 13, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with ASNSoftw
Nov 13, 2017

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is “What about social?” In particular the marketing folks want to know what types of videos they should make to post on their social media platforms, which socia
Nov 9, 2017

4 Must-Dos to Meet Your Goals for Used Vehicle Sales, Profit Growth

I am a bit disturbed by some of the recent trends affecting used vehicle departments at franchised dealerships. First, sales volumes appear to be flat, or worse, in 2017 compared to the prior year. You see this troubling take-away as you compare year
Nov 8, 2017

Cracking the Car Code on Selling to the #1 Buyer: Women

Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive advertising exposure through mobile devices, tablets, laptops and desktop computer interaction all vying for the attention of yo
Nov 2, 2017

Used Car Market Insights: Used Vehicle Values Depreciate at a Steady Rate

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Oct 31, 2017

“Talking” to Millennials: How to Speak Their Language

I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy
Oct 27, 2017

The Future Evolution and Direction of the Wholesale Vehicle Remarketing Industry

Driven by digitalization, customer expectations for frictionless and fast experiences are being set by small, everyday interactions with companies like Skype, Google, and Amazon. The ease with which you can connect with family and friends across the
Oct 26, 2017