Google’s New Search Mousetrap Changes the Game

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m
Jan 7, 2014

Reinsurance and Succession Planning

Insurance is a very important profit center for a car dealership. And in my opinion, insurance will only continue to grow in importance as more dealers capitalize on their market leverage, begin selling collision insurance with their gap, and then ha
Jan 7, 2014

The Answers to Your Questions about Automated Customer Communication

What if your customers were automatically notified the minute their vehicle was completed, after receiving its maintenance? What if they received a promotional message when they updated their address information: “We see that you’ve moved, bu
Jan 7, 2014

Pushbutton Profit

Fumbling through your pockets or handbag to search for the right car key on a key ring is nothing but an obstacle standing between you and your destination. With keyless entry and pushbutton ignition, you can start your car and get to your destinatio
Jan 2, 2014

Vendors, Vendors, Everywhere. How do I choose the right one?

There is no shortage of vendors ready to take your money…um, I mean provide you services to increase your bottom line. There is a vendor for everything you need, and even for things you don’t know you need. But how do you choose the right one? Th
Jan 2, 2014

The Heartbreak (and Loss) of Broken Promises

A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one when we acquire a dealership franchise and agree to pay floor-plan. Whether informal or formal, employees make a covenant with their employer when they agree
Jan 2, 2014

Who is Serving Who?

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment t
Jan 2, 2014

Get into a Positive Mindset for the New Year

Get into a positive mindset for the New Year, according to Entrepreneur. With the New Year in sight, you may be starting to think about making resolutions. While entrepreneurs often think success will bring happiness, happiness expert Shawn Achor, au
Dec 26, 2013

Shop Excellence as a Choice

Shop excellence as a choice, according to Search Auto Parts. One of the things that shocked me more than any other during my many years working with Shop Owners and Service Managers from across the country was how often I cared more about the success
Dec 23, 2013