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Dealer/GM NewsDigital DealerMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
How to Attract More Customers with Cross-Device Remarketing
Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling your newsfeed before you tackle the pile of work sitting on you
Oct 11, 2017
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Dealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesMobileSales & MarketingSearch Engine OptimizationSocial MediaTechnologyTrending Industry News
Spending Time: A Look at 5 Places Where Mobile Traffic Leads
The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutioniz
Oct 11, 2017
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Dealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesMobileSales & MarketingSales ManagementSales StrategiesServiceTechnologyTrending Industry NewsVideo
Back to Basics in a Digital World
Director of Professional Services Stephen Coambes explains what “Back to the Basics in a Digital World” means and why it’s important to dealers in this video blog.
Oct 11, 2017
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Data & AnalyticsDealer/GM NewsDigital DealerDigital Dealer WorkshopsMarketing StrategiesMobileSales & MarketingSearch Engine OptimizationTrending Industry News
Dissecting Your Website’s Anatomy
Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structur
Oct 10, 2017
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Data & AnalyticsDealer/GM NewsLead Management & CRMMarketing StrategiesMobilePay-Per-ClickSales & MarketingSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av
Sep 28, 2017
Tappable Sitelinks Are Here! How Will This Affect Your Advertisements?
Sitelinks are a Google AdWords staple. They take users to specific pages within your site, allowing searchers to find exactly what they’re looking for. I’ve always been a big fan of them for a number of reasons; dealerships who use sitelinks
Sep 15, 2017
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Dealer/GM NewsMarketing StrategiesMobileSearch Engine OptimizationTechnologyTrending Industry News
Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.
Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of
Aug 29, 2017
Text Messages: Google’s Wake-Up Call to Dealers
Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging —
Aug 22, 2017
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Dealer/GM NewsLeadershipMarketing StrategiesMobileSales & MarketingSales ManagementTechnologyTrending Industry News
Witt’s Wise Words: Is Your Dealership Texting? Yes, It Is. [VIDEO]
ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or not – and why it’s important to be compliant and control the process.
Aug 21, 2017