Hard Facts: Facebook Messenger 2.1 [VIDEO]

We need to talk — but when it comes to talking to our customers, we have to do it on their terms. This week on Hard Facts, I’m talking about an update that will increase your call to actions and let you have discussions with your customer
Aug 14, 2017

5 Tips to Getting Your Customers to Sing Your Praises Online

According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find a local business to spend their money with. The same study found that people were overwhelmingly using Yelp as their review site of choice. As an auto d
Aug 9, 2017

How to Win the Mobile Moments AT the Dealership

Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web content related to price, payments and offers on their mobile device while standing on a dealer’s lot? And about half of those shoppers are comparing p
Aug 8, 2017

A Call to Fix Your Dealership’s Bottom Line

Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is the biggest area of opportunity that a dealer has. Your bottom line is directly impacted by your phone processes and your phone sk
Aug 8, 2017

Boost Your Bottom Line with Digital Personalization

Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and mai
Aug 3, 2017

The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Jun 21, 2017

Mobile is Not a Device…It is a Consumer Behavior

We have heard that mantra for years as marketers and digital companies scrambled to make sure their sites were optimized for this powerful internet enabled device. A lot has changed in a
Jun 1, 2017

You Don’t Know Mobile – Three Secret Success Tips for Car Dealers

It is possible for dealers to supercharge their mobile marketing with a sharp focus on fundamentals, as well as implementing proven strategies to further leverage this potential.
Apr 17, 2017

Think Like Your Customer. Why Does Almost Everyone Embrace Mobile…Except Car Dealers?

Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for way­­s to improve the customer buying experience in their store or stores.
Apr 1, 2017