Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to

3 Refreshing Ways To Look At Marketing Analytics, from Forbes. It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spendin

Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assume

Here’s Why Salespeople Need To Be Like Coaches — Not Athletes, from Forbes. In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team. Like athletes in pursuit of a personal

Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so p

Do’s and Don’ts for Getting Online Reviews Online reviews are now an integral part of the purchase journey as consumers seek out opinions from “someone like me.” 88% of consumers trust online reviews as much as personal recommendations. But

The Savvy Marketer’s Checklist for Seductive Landing Pages, from Dealernews.com. Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstrat

Tips to help manage the spring service rush, from USA Today. Three out of four drivers polled worldwide say they would consider buying their car entirely online, a new survey finds. Already, 80% of drivers surveyed in eight countries say they are usi

Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales, from Bloomberg Business. Nickel demand from the auto industry is set to rise as much as threefold in five years as output of electric and hybrid cars gathers pace, according to Russia’s la