Video Marketing is Changing – How to Keep Up

Half of the world’s citizens are visual learners. They would rather be shown how to do something, than read about it. Yet for years, marketing was stuck in the printing press era. Slowly churning
Jul 5, 2016

YouTube Becomes Bigger Player in Auto Space

YouTube has become “the powerhouse platform for video,” including automotive content, says video advertising technology firm Pixability. The company’s Get Behind the Wheel: Auto in the
Jul 5, 2016

Predicting Behavior with Marketing Automation

As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince
Jul 5, 2016

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted
Jun 30, 2016

9 Signs You’re an Automotive Marketing Dinosaur

1. Believe you need more traffic on your website 2. Believe stimulus is synonymous with attention 3. Believe your internet department needs more leads
Jun 29, 2016

Build Your Brand With Social Selling Part II

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.
Jun 29, 2016

Is Your Campaign Compatible? [VIDEO]

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.
Jun 28, 2016

Spend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers

Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection with a consumer
Jun 27, 2016

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Jun 27, 2016