Between Facebook Live, Meerkat, and Periscope, it’s hard to determine which one you should focus on to increase your brand awareness and engagement with customers.

Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow. For any industry,

In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be

Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook?

Bob Dylan famously sang: "The Times They Are a Changin.'" This legendary song is an anthem to the seismic shift in the way auto dealers sell cars in the 21st Century. From smartphones

Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches,

Twitter recently rolled out searchable stickers, which add creativity to user photos and can be clicked to see even more tweets that are tagged with the same image. Announced last month as a new

In a world where 2-3% lead conversion from a website is the high average, what the %$^# happens to the other 97% of shoppers who don’t submit leads? How do we get THOSE people to

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase?