Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of Automotive Dealers (NADA). In their 2023 Full Year Report, NADA data found the nation’s 16,835 franchised dealers spent four

Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This kind of data is a critical component for efficient marketing and operational optimization. However, amidst the sea of algo

Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those born between 1997 and 201

This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims to provide digital access to the kind of information drivers have traditionally stashed in their glove box. The solut

As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least that is the consensus from Kelley Blue Book’s 2024 Consumer Choice Awards. These awards—formerly known as the Brand Image Awardsâ

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Aaron Baldwin, automotiveMasterm

Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video content. Short form videos, in particular, have become increasingly popular on social media platforms. Consumer consumpt

Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl are the ads. The first truly ground-breaking commercial was the Apple’s ad in 1984 directed by Ridley Scott that premiered during third qua