Are Car Shoppers Bothered by Recalls and False MPG Claims?

Swapalease.com Survey Reveals Concern Yet Many Say ‘Part of Our Car Culture’ CINCINNATI, OHIO – (February 27, 2013) – Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues
Feb 27, 2013

Retention Marketing: 10 steps to developing your existing customer base

NCMi brings valuable insight in this article on keeping your customers at your dealership longer, and expanding your profit margin with Fixed Ops programs, service-loyalty programs, and “ease of use” programs such as loaners, better hospi
Feb 26, 2013

Duplicate Customers – Cleaning your Customer Database

One of my favorite terms is “bi-directional integration” or as I like to call it, “duplicate customer generation.” I was recently working on a customer’s database and found the same customer in their database seven times! It would have been
Dec 6, 2012

There’s Still Gold in Them Hills

Following trends in the new-and used-car markets is always interesting. Usually market fluctuations can be easily identified and related to external forces, such as a natural disaster or various economic uncertainties. In other instances, there are f
Nov 1, 2012

Understanding and Utilizing the Reverse TO

There may be many that are wondering what I mean when I say the reverse TO. We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty (and in sight) Now, let’s stop and take a little bit of time to lear
Sep 19, 2012

Redefining Customer Retention

How many times over the past 10 years have you heard the following words/phrases…. customer loyalty, owner loyalty, customer retention, reward programs, loyalty programs? The folks at Twitter use the term “trending” to describe popular stor
Sep 18, 2012

Maximizing Each Section of the Sales Funnel

There is a direct connection with unique visitors to sold units. There is also a direct connection with increasing time on website to increased website conversion. Focusing on each part of the sales funnel is key, not just the bottom section. After a
Sep 13, 2012

Test Drive Secrets: Do’s, Don’ts and Suggestions

Let’s talk about the processes, the playbooks and all the ABCs to closing. They all include how to identify and adjust to the natural tendencies of the three main personality profiles within in us all. In today’s market exclusive let’s stop rel
Jul 26, 2012

A Reason for Every Lead

It’s no secret that dealership website leads close higher than most other lead sources. While most of us accept it as fact, we rarely take the time to consider why that may be. We’ve all heard the rhetoric about some independent auto shopping web
Jul 25, 2012