Warren Buffett is quoted as saying, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” Are you wasting time trying to plug th

Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant. Relevance is a table stake across the entire life

I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword puzzle for him. And while I’m good at Words With Friends, there are some things (like Sudoku, filing my taxes) that I’d rather leave to the ex

This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How do you effectively build customer trust in your brand so that people come to view your company as an automotive dealership that values its cus

What if 6 out of 10 of your sales consultants leave your dealership this year? According to the 2013 NADA Workforce Industry Report, it will likely happen. The study outlines some of the glaring workforce challenges faced by the automotive industry.

Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can, and will, bring about major changes in 2014. What does the term “transparency” really mean for lead buyers? It means that the car d

Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to customers’ individual needs and interests sets a great dealership apart from the rest, and keeps customers coming bac

Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely

The best opportunity for dealers to sell more cars RIGHT NOW is to manage three simple phone skills. Imagine it’s a typical Tuesday. Your dealership receives three unique phone calls. 1. The first caller asks for new car sales. She waits on hold fo