Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. T

There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting connection with them. Perhaps the staff doesn’t have a process to rea

How you can generate more qualified leads with Google AdWords and call tracking, from Marketing Profs. You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages;

When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an

During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS or CRM can be used in any area of the dealership where greater flexibility is required including the showroom, service drive, and p

There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem is that we typically do it in the same place, with the same people, and the same perspective for most of our working lives. That’s not necessarily

Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketin

Correct These “Easy to Make” Mistakes for Easy Money An unusual “phenomenon” seems to be rearing its ugly head again – large overage balances on dealerships’ Factory Receivables Incentive Schedules. Not large balances due purely to large

When it comes to being a sales manager in the automotive industry, there are three things we have to keep foremost in our minds. One — get up! If we don’t get up, how can we expect our sales staff to be there and be on time. Second — dr