Is Your CRM a System of Engagement?

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019

To BDC or Not to BDC?

By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a
Aug 2, 2019

Take Control of Your Customer Experience by Breaking Down Your Data Silos

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is acces
Aug 1, 2019

4 Tips for Texting Success

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent. The average person looks at their mobile phone 150 time
Jul 24, 2019

3 Danger Signs Your Phones are Letting You Down

by Tom Harsha, Chief Product Officer at CallRevu I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has
Jul 24, 2019

7 Steps to Guaranteed BDC Success

By Mark Gilbert, CEO, Automotive Training Network A dysfunctional BDC can be significantly more harmful than not having one at all. Adding another layer of customer-facing employees through a BDC will almost certainly disrupt existing processes and r
Jul 22, 2019

The Best Leads are in Your CRM

New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as five times more to attract a new customer than to retain an existing one. Doesn’t it make more sense to spend time nurturing the leads you already h
Jul 17, 2019

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System. In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of that topic. A DMS i
Jul 17, 2019

7 KPIs to Connect with Every Caller

By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that me
Jul 9, 2019