Unlock ASC Events in Google Analytics 4

We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots are typically the same. They have reviewed the ASC Specification Guide for GA4, but they are not sure ho
Aug 21, 2023

Boosting Dealership Sales – Talking Trade-In Increases Appointment Success by 72%

Let’s face it: as an industry, we have a glaring weakness when it comes to sales calls. Dealers lose a significant percentage of their traffic at this stage; most of the time, it’s through no fault of the sales reps. It’s the result of years, a
Aug 14, 2023

How to Drive Success with Facebook Advertising for Car Dealerships

In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car buyers visit a dealership’s social media accounts when deciding which automobile to purchase, and 38% of car shoppers rely on social me
Jul 27, 2023

Oil is to an Engine, as AI is to EV

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine – the union of Artificial Intelligence (AI) and Electric Vehicles (EVs). Join me as I embark on a fascinating journey exploring the dyna
Jul 27, 2023

AI is Not Going to Take Your Job

Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system coul
Jul 25, 2023

Why More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process

It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offset floor-planning cost erosion, to solidifying higher customer satisfaction through better pr
Jul 7, 2023

Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In

As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end fast approaching, now is the opportune moment to evaluate your dealership’s performance and make i
Jul 7, 2023

How the “72-Hour” Rule Could Increase Video Marketing Buy-In at Your Dealership

It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM through the “72-Hour” rule. The rule means that if a salesperson has followed up with a customer – and it is logg
Jul 6, 2023

Training Dealers & OEM Partners to Leverage AI & Advanced Data to Better Sell Connected Vehicles

New opportunities related to connectivity, advanced electronics, and computer technology are becoming increasingly important as vehicle technology advances. Auto dealers are on the front lines in this new environment where customers need to understan
Jul 6, 2023