Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail

Every now and then you witness something truly inspiring.  I was recently reminded such an occurrence…. It was late December and I was watching the Fiesta Bowl. As many of you remember, this years match up was Clemson v. Ohio State. During the gam

Managers need to do more than just manage; in order to be a good manager, YOU NEED TO KNOW HOW TO MOTIVATE YOUR EMPLOYEES! While this isn’t included in the trainings when you become a manager, employee motivation is PARAMOUNT to YOUR success, a

What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means

Tim James shares why simply having video content isn’t enough in this first video blog of a series.

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford, 1909 A lot has happened in the automotive dealership world over the 115-year time span since Henry Ford and William Hughson of San Francisco sign

Every year, the AutoTeam America Buy/Sell Summit and Dealer/CEO/CFO Forum at the National Automobile Dealers Association (NADA) Convention and Expo bring together many viewpoints on the state of the industry, including those of brokers, bankers, indu

I make fun of reps during training when they do this but we have all done this. The lukewarm appointment attempt. It raises doubt and you lose credibility when this happens. Go for the kill and ask for the appointment​

Study after study finds that word-of-mouth is the single greatest influencer when it comes to sales. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer