Posts
Vehicle Forecasting & Inventory Management Study
From GM and SAS Global Forum, vehicle retail forecasting demand and inventory management system usage can be modeled from the following study. With Shanghai as a market segment, follow the model to apply data from from inventory management systems to
Apr 12, 2013
410,000 Miles: Time for an Upgrade?
How do unpopular, unappealing cars stay on the market for so long? The Truth About Cars provides a list of high mileage trade-ins from various dealers that include a range of surprisingly long-lived cars. Once hunk, now junk: view a 272,522 mile, 199
Apr 5, 2013
Pre-Owned Department Streamlining with Category Management
Search Auto Parts explains the importance of implementing an organization plan for New and Used Departments. Promoting a salesperson to a Category Management position can help a dealer establish successes and failures in each department. Read the ful
Apr 5, 2013
April 2013 Best Used Car Deals
From US News’ Ranking and Reviews, the best used deals that are currently on the market to be pitched to customers. Used luxury brands likely to gain in popularity for consumers, and the Certified Pre-Owned program financing details behind them
Apr 4, 2013
YouTube Best Practice: Developing Better Video Ads for Vehicle Sales
Cobalt provides insight on car-buying through developing a YouTube channel. Inventory targeting with video can drive more views on your Vehicle Details Page, and result in a greater ROI. Where and how to link your site, vehicle details and maximizing
Apr 4, 2013
Posts
Dealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Bad Credit Targets Bad Audience for Used Car Sales
Earl Stewart of Earl Stewart Toyota provides some much needed commentary on a long-time poor sales tactic of pre-owned and new sales. Stewart suggests that advertising loans for poor credit buyers is bad press for a dealership, as well as unethical.
Mar 29, 2013
Be Careful What You Stock: Top Dealer Inventory Mistakes & How to Fix Them
According to Mojo Motors, Dealers across the nation are stocking the wrong inventory. Pre-owned inventory is one of the biggest ROI contributors in the industry, and it is essential to know what the market is saying about these cars. Make sure that l
Mar 29, 2013
Posts
Dealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
TrueCar Tips for New and Pre-owned
Global Post reports on TrueCar’s transactional business model. New and Pre-owned car sales departments can benefit from developing “hassle-free” auto deals by pricing online before customers enter the dealership. This can minimize t
Mar 29, 2013
Service Leaders: BMW of Sterling’s Strategies for Success
From Auto News, view a personal interview with Thomas Moorehead of Sterling, VA. The dealer-leader provides insight on how his service department provides customer relations that guarantee return customers. Moorehead provides statistics, dealership s
Mar 25, 2013