Vice President of Training for Phone Ninjas Explains How to Brand the Dealership in the YouTube Market

Elise Kephart, vice president of training for Phone Ninjas, is sharing her expertise with automotive dealers and managers on how to brand the dealership in the YouTube market. Elise Kephart will show you, step-by-step, how to make a YouTube video in
Mar 15, 2012

Facebook Grows at a Slow Rate in 2011

According to a story from eMarketer.com, Facebook has grown at a slower rate in 2011. The story said this might be because the social networking site had a substantial growth in 2010, and it had to level out sometime. eMarketer.com forecasts Facebook
Mar 14, 2012

Kia Motors’ “Kia Rio Windows Down” Playlist on Spotify Gains Momentum on Facebook

IRVINE, Calif. — In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled “Kia Rio Windows Down,” through Spotify, the award-winning digital music service
Mar 14, 2012

Two Steps to Fight Technology Inertia

I was once working at a dealership at the same time a trainer was teaching a class on how to use a new version of the DMS system. The frustrated trainer came out of the classroom and said to me, “I can teach a monkey to press the control key and he
Mar 14, 2012

Five Reasons Why Dealers Will See Continued Growth in 2012

Considering the state of world events and market conditions, 2011 turned out to be a pretty good year for auto dealers, at least compared with 2010. According to information published by Autodata Corp., total light vehicle sales for 2011 was expected
Mar 14, 2012

comScore Releases February 2012 U.S. Search Engine Rankings

RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 percent of search q
Mar 14, 2012

Fiat Brand’s ‘House Arrest’ Exceeds 1 Million Views on Brand’s YouTube Channel

Auburn Hills, Mich. –In less than one week since its debut on the Fiat Brand’s YouTube channel, “House Arrest” has hit more than 1 million viewers. The Fiat brand unveiled the new commercial for the 2012 Fiat 500 Abarth online the afterno
Mar 14, 2012

Mercedes-Benz USA Announces New Senior Vice President, Sales

MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced today the promotion of Michael Slagter to the newly created position of senior vice president, sales, effective immediately reporting to MBUSA’s president and CEO, Steve Cannon. In thi
Mar 14, 2012

AutoTrader.com to Host Interactive Dealer Summits to Help Auto Dealers Increase Their Advertising Success Online

ATLANTA — Throughout 2012, AutoTrader.com will be hosting Interactive Dealer Summits, a new series of educational events designed specifically for auto dealers. Themed “Behind the Internet Curtain: Technology that Drives Dealer Success,&#
Mar 12, 2012