Dealer Magazine Preview: Interview with Ryan Sodikoff of Steven Toyota

Dealer Magazine had the privilege of talking with Ryan Sodikoff, the General Manager and President of Steven Toyota in Harrisonburg, Virginia. The Sodikoff’s have been in the car business for three generations. They have a total of seven locations
Jan 16, 2024

5 Predictions for Automotive Websites, SEO, and Pay Per Click for 2024 and Beyond

As we kick off 2024, we thought it’d be a great opportunity get the views of two digital marketing experts in automotive: SmartSites’ Alex Melen and Overfuel’s Alex Griffis. There were no shortage of events in 2023 for the automotive industry
Jan 16, 2024

Driving Dealership Customer Satisfaction and Profits with a Modern Retail Approach

While selling cars looks a bit different in a post-pandemic world, shifts in consumer behavior and advancements in technology have created new opportunities to enhance the customer experience and improve dealership process efficiency. Let’s take a
Jan 15, 2024

Emerald’s Digital Dealer Welcomes New Managing Editor to Expand Content Strategy

Digital Dealer.com, a leading brand in the automotive industry has hired James Hickey as the new managing editor at Digital Dealer, a brand owned and operated by Emerald, the nation’s leading tradeshow company announced.   With a wealth of experi
Jan 10, 2024

Proactive Problem Solving in Business: Learning from Aftermath

This is going to start as grim, but it gets better. Aftermath, (which is the name of an actual ServiceMaster company), pioneered the field of performing crime scene services and trauma clean up. They coined this terminology, Aftermath, and developed
Jan 4, 2024

Hold on Tight, the Rollercoaster Ride Continues

Dealers, fasten your chin straps, check the security of your seat belts, and prepare for a roller coaster ride, as used car values fluctuate wildly in the coming months. Can you guess which shell the pea is under? Do you hang onto unsold pre-owned ca
Dec 29, 2023

Successfully Navigating the Landmines of Family and Business: The Key to Exceptional Rewards

“That was my dream – to have my kids join me in the family business, but now it feels more like a nightmare!” I recently heard this from a business owner client, but unfortunately, it’s way too common! Why does it work so well for some famili
Dec 28, 2023

Embracing Video: A Strategic Move for Dealerships

In the wake of the pandemic, the dynamics of communication have undergone a major transformation. For example, the use teleconferencing apps have witnessed an unprecedented surge in connecting doctors and patients. Meanwhile, at home, more individual
Dec 28, 2023

Are You Running Your Business, or Is Your Business Running You?

No matter how much you plan, how much you train, and how hard you try, sometimes the service drive, the shop, and the parts department can be a chaotic, jumbled mess. If you are running your business, those days of chaos are the exception rather than
Dec 27, 2023