According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 58% during the month of March 2012. This information is based on statistics for national automotive Internet behavior for March 2012. Below are a fe

NEW YORK — Investor Uprising, the individual investor’s no-nonsense resource for global business trends and investment ideas, has weighed in on the Facebook-Instagram deal. Facebook announced Monday that it was buying photo-sharing appli

Lake Success, N.Y. ─ To help dealers more effectively demonstrate their compliance with state and federal regulations, DealerTrack has included a unique program – Audit Protect – into its industry-leading sales and F&I compliance sol

Ed Parkinson,VP of sales, automotive solutions at ContactAtOnce!, is sharing his expertise with automotive dealers and managers on how to connect with customers in every moment of truth. As the concept of ZMOT (Zero Moment of Truth) gains traction wi

Ronald Collier, senior vice president of Group Cars, is sharing his expertise with automotive dealers and managers on the mobile revolution: yesterday, today and tomorrow. When we spend a few minutes reflecting on the changes that have transpired in

In 1995, when the first online car-buying program was made available to the general public, the premise was two-fold. The idea was to use the Internet as a way to provide consumers upfront pricing within a customer-satisfaction oriented buying proces

There is a fundamental shift that occurs for many Internet sales managers. Though most were hired to manage Internet leads, make phone calls and sell cars, the evolving state of our industry has required them to take on more roles. With these new res

Can “in your face” messaging up your advertising effectiveness? Advertisers who know the secrets of in-your-face marketing say it’s the only way to go in the ever-increasing clutter, confusion and hyperbole of the zillions of messages assaultin

SANTA MONICA, Calif.  — Loosening credit and a shift to more fuel-efficient small cars continues to drive automotive sales, according to the March sales forecast from Edmunds.com, the premier online resource for automotive information. Edmunds.com