New CarWoo! Dealer Premium Offering Leverages Advanced Digital Retailing Tools from DealerTrack

BURLINGAME, Calif. — To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers alike, CarWoo! today announced that DealerTrack‘s PaymentDriver and FinanceDriver tools will be directly in
Sep 5, 2012

Perception, Relevance and Recency!

Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar
Sep 4, 2012

KBB Commentary: August New-Car Sales Results

Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say on this month’s new-car sales results. Consumers paid between 5 to 8% below MSRP on average in August, not including cash incentives.
Sep 4, 2012

Head of Product Innovation at AutoTrader.com Discuss Digital Domination in a Multi-experience World

Given the variety of channels and platforms that are coming online at seemingly hyper speed, it’s more important than ever that you get the fundamentals right. Whatever channels you currently  use to merchandise your inventory, store and specials,
Aug 30, 2012

Nissan Altima Battles Toyota Camry for Best-Selling Sedan Spot

Jumpstart Automotive Group Reveals Top Contender with Online Shoppers   San Francisco, CA – Nissan is battling for the best-selling midsize sedan spot this year – a move the automaker’s CEO Carlos Ghosn touted at the New York Auto
Aug 24, 2012

Survey: Negotiating Price Worst Part of Buying a New Car

CarFinance.com survey finds consumers apprehensive about new car price negotiations and low interest rates; offers car buying and auto finance tips to simplify process IRVINE, Calif. — In part two of a recent survey from CarFinance.com, a webs
Aug 23, 2012

Research: Preference for Auto Body Style Shifts for US Female Shoppers

Real-time Research Shows Midsize Sedans Most Preferred in July Palo Alto, California, USA—According to Market Insight Corporation, although still popular with US female auto shoppers, preference for the “Crossover” body styles have been decreas
Aug 23, 2012

Dataium LLC Executives to Monitor Panel on Next Generation Innovation

Dataium LLC’s CEO and co-founder Eric Brown and Dataium LLC’s president and co-founder Jason Ezell will lead a panel discussion on new digital technology.  Their panel will consist of executives from the leading CRM and website providers, automo
Aug 23, 2012

E-mail Series Part III: How Do I Reach the Inbox?

In last month’s article in the July 2012 issue of Digital Dealer magazine: “What changed with CAN-SPAM? E-mail Series, Part II,” I discussed the Federal CAN-SPAM Act, created to curb the growing problems of email spam, otherwise known as un
Aug 22, 2012