It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of “spring cleaning” this year and got right back into selling mode as soon as we moved the snow shovel

Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision

The automotive landscape is changing at a rapid pace and that pace is quickening. Every day, week, month, and year, the car business is evolving, and in doing so, vaguely resembles the business that many of us started in years ago. A sales department

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe

Whether we like it or not, the days of simple advertising are long gone. The rise of digital technologies and the fragmenting of TV have changed the paradigm forever – and in a crowded multimedia market, it is becoming increasingly difficult to

Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into ou

By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust