This Week in Social Media News: Week of July 18, 2016

Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers. 
Jul 19, 2016

When Being a Manager Requires Compassion

The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close)
Jul 19, 2016

How to Recruit and Retain Top Talent

Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Jul 18, 2016

Pokémon Go as A Traffic Driver to Dealerships

So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching people choose to go Pokémon hunting rather than network
Jul 15, 2016

Five Simple Strategies to Pack Your Showroom!

Customers today are shopping less than two dealerships in person before purchasing a vehicle. This means that aggressive conversion to showroom traffic is the key to success at every dealership.
Jul 15, 2016

10 Warnings Signs Your Dealership’s Culture is Toxic

Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.
Jul 15, 2016

Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other.
Jul 14, 2016

When Do You Tell a HIPO?

Across the business world today, there is a mad race going on to select and develop HIPOs within an organization. In case you're not familiar with HIPOs, they are the high potential employees,
Jul 14, 2016

Why You Shouldn’t Let Employees Bring Personal Devices to Work

Imagine that you are applying for a loan at a bank. As you sit there with the loan officer, you notice that she is using a laptop with an American Ninja sticker on the back of it.
Jul 13, 2016