Freebie Fridays – The 5 Minute Meeting

Fighting to stay awake in your sales meetings? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer explains why we should rethink spending time in sales meetings instead of executing.
Oct 6, 2017

Displays Won’t Sell Service – If You Won’t!

A Ford dealership has a world-class tire display in their service lane. It is an absolutely state-of-the-art setup with slick LED lighting and an uncluttered design. It must have cost the dealer several thousand dollars to install. The only issue is
Oct 5, 2017

Your DMS and Recalls

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr
Oct 5, 2017

Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia

In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln and Kia franchises. In 1999, Don’s three sons­—Pete, Mike, and Dan­­—bough
Oct 5, 2017

Managing People & Processes for a Stronger ROI

When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention o
Oct 5, 2017

Improving Profitability – Building Your War Chest

Reducing costs and improving profitability seems to be a constant initiative in many organizations. Ask anyone in a dealership if there is a “cost reduction effort” underway and you will get a look like you just fell off a truck and are covered i
Oct 5, 2017

Nissan Dealers Join Forces Against NNA Policies

Nissan dealers are fed up with NNA’s abusive tactics and are creating an alliance of Nissan dealers in hopes of negotiating favorable changes to NNA policies. These NNA practices include: Constant changes to incentive programs; Unreasonable and una
Oct 5, 2017

Bringing Next Generation Family Members into the Dealership

One of the biggest questions dealers are asking these days is when and how to bring their next-generation of the family in the dealership. The simple answer to this is that they should come into your business when they, and you are ready. Readiness,
Oct 5, 2017