Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D

You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on the fundamentals. The focus comes out of necessity: Sales volumes aren’t what they used to be. Dealers know it’ll take a little more eff

We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a major automotive manufacturer. The goal was to mystery shop a proportional number of their dealers in the country and evaluate them on several impo

This article is about staying more focused on what matters most so you can get more of the right things done daily and improve results. But first I need to set the stage by presenting what is often the biggest obstacle to that goal: getting sidetrack

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new

Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do you feel you are receiving in your CRM system?” All too often when I ask this question I get a laugh or a “probably 60%.&

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up

>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill Wittenmyer explains in this #FreebieFriday, the power of networking is a massive opportunity in the automotive sales industry. Here are several tips to

I recently read a quote from an unknown source that said, “don’t cling to a mistake just because you spent a lot of time making it.” Great advice! The mistake is in the past and is sunk, so move on. Great leaders get-it and don’t sink the