Car dealer writes 10,000 personal letter to each customer, according to Todd Vowell. The best part about today’s professionally executed automotive direct mail marketing is using advanced complex variable data with highly targeted Geo and Demograph

The importance of keeping the end goal in sight in social media strategic planning, from Socialmedia Today. I read an article by Tom Keene recently titled ‘2014: Social Media Descends to 35 Feet’. I had to read it a couple of times (it’s a

A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And t

The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that ca

4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better

Green cars go beyond fuel, according to Greener Ideal. Automakers have been trying to make motor vehicles more fuel-efficient for decades, aiming to curb CO2 emissions and reduce the negative impact they have on the environment. In their efforts to b

Carmakers ramp up auto lease deals, according to The Detroit News. An estimated 3 million U.S. drivers will turn in leased vehicles this year, igniting competition among automakers eager to lease or sell them new ones, and providing a large pool of l

What Google’s foray into cars means for the automotive industry, according to re/code. Just like Apple’s iOS in the Car announcement, the details of Google’s announcement of the Open Automotive Alliance were sparse. According to the FAQ sec

Huge auto inventories may trigger large car price discounts, according to 24/7 Wall St. Inventories of cars at local dealers have reached the highest level in seven years. This likely will trigger substantial sales and financing deals for consumers l