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Data & AnalyticsDealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
First Time vs. Repeat Buyer: the True Path to Profitability
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing cust
Apr 11, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLead Management & CRMMarketing StrategiesSales & MarketingTechnologyTrending Industry News
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace soluti
Apr 5, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once again
Apr 3, 2019
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how all these pieces work together, and what each of
Mar 27, 2019
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Data & AnalyticsDigital Dealer ConferenceEveryoneGeneralMarketing StrategiesTrending Industry News
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find traffic sources, and pick a vendor (source or source/medium) who provides some kind of direct-
Mar 27, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital Dealer ConferenceFixed Operations NewsMarketing StrategiesSales & MarketingTrending Industry News
Who’s on Your List?
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I’m going to focus on the “right person” part of this equation. If you
Mar 15, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
AI: The Future of Digital Marketing
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, send
Mar 8, 2019
Anatomy of a Phishing Attack
Do you believe your dealership is safe from phishing attacks? Here are two actual incidents that occurred at dealerships as a result of successful phishing attacks. One day a salesperson at a Ford dealership received an email. The subject line read:
Mar 7, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Hottest New Models
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and acclaim. Rightfully so. The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG H
Feb 15, 2019