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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe
May 31, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTrending Industry News
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly
May 30, 2018
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Data & AnalyticsDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry News
Facebook Journeys: What Makes Customer Journey Data Valuable?
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it?
May 21, 2018
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union. The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period
May 16, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry NewsVideo
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video blog.
May 16, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so man
May 11, 2018
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance doc
Apr 26, 2018
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While phone calls and snail mail are still popular methods among those trying to pull the wool over your eyes, the most ubiquitous thr
Apr 25, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
4 Steps to Advertising that Converts
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail
Apr 23, 2018