CarWoo!, the leading online marketplace for automotive buyers and dealers, today announced the release of a new eBook for auto dealers: Selling to Stealth Shoppers; Increasing Sales To Shoppers Who Will Not Reveal Themselves
“Auto dealerships are making significant investments in their internet departments while obtaining diminishing returns. Failing to embrace the principles of modern consumer e-commerce, traditional internet departments continue the practice of focusing on ‘setting the appointment,’ while consumers demonstrate increasing discontent with the approach,” said Tommy McClung, CarWoo! Co-Founder & CEO. “The majority of today’s car buyers no longer believe that they should be required to ‘pay’ for pricing, availability or other details regarding a car with their name, phone number and email address – the price demanded by the clearly outdated ‘new car lead’ model and by BDCs and – most importantly – internet departments.”
Selling to Stealth Shoppers; Increasing Sales To Shoppers Who Will Not Reveal Themselves focuses on the reasons behind the emergence of this new majority of car buyers; the stealth shopper. It includes current approaches to influence this troublesome group of consumers and best practices for providing the anonymity they demand. “Dealerships that adapt to this new consumer will demonstrate measureable and sustained success,” McClung stated.
CarWoo! offers consumers a venue in which they can engage with dealers while keeping their contact information private. In the CarWoo! MarketPlace consumers can select the type of car they are interested in, find and communicate with local dealers, receive upfront prices, compare offers and ultimately make a confident, hassle-free purchase decision. All communications take place through the CarWoo! site until the consumer declares they are ready to buy from a dealer – a complete introduction is then made between that dealer and the consumer. CarWoo! connects dealers with today’s buyers who are seeking a better way of engaging; facilitates online best practices; provides access to the more than 55 percent of buyers who won’t become leads; and transitions today’s Internet sales to the new automotive E-commerce environment.
“Respect the shopper’s privacy and you could close 12 to 18 percent of stealth generated leads,” McClung added.
Selling to Stealth Shoppers; Increasing Sales To Shoppers Who Will Not Reveal Themselves can be downloaded at: http://stealth.carwoo.com/whitepaper/. Or pick up a copy at booth #732 at the 15th Digital Dealer Convention and Exposition, in Las Vegas, Nevada, October 15-17, 2013
CarWoo! is dedicated to providing the best online marketplace for automotive buyers and sellers. In the CarWoo! MarketPlace consumers can select the type of car they are interested in, find and communicate privately with local dealers from CarWoo!’s more than 10,000 dealers, receive upfront prices, compare offers and ultimately make a confident, hassle-free purchase decision. Dealers have the opportunity to receive never before available competitive intelligence and insight into the behavior of the online buyer. CarWoo! is the official “Best Deal” partner with AOL Autos and has active relationships with a variety of online sites. More than 13,000 car dealers and hundreds of thousands of consumers have engaged with each other in the CarWoo! MarketPlace.