CHICAGO – Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it is heading back as an advertiser in Super Bowl XLVII for the sixth consecutive year. The 30-second spot shows how the site’s tools help consumers make decisions about what car to buy and where to buy it, ultimately making car shopping a great experience.
“Buying a car is the second-largest purchase most people will ever make,” said Linda Bartman, Vice President of Marketing for Cars.com. “Car shoppers often indicate that they feel stressed during the process, so our new campaign highlights the tools that Cars.com offers to help take the stress out of car shopping. This includes equipping visitors with information about a dealership’s brand value and reputation, which helps our dealer customers differentiate themselves, build trust and drive shopper consideration of their stores and their inventory.”
The campaign represents an all-new creative campaign and the first work released by mcgarrybowen on behalf of the car-shopping site since the leading advertising and design firm was named Cars.com’s agency of record in May.
“Commercials during the Big Game have proven to be just as exciting as the game itself, making it the perfect platform to launch our all-new campaign,” said Bartman. “Year after year, the Super Bowl has afforded us the opportunity to showcase Cars.com’s consumer benefits in a powerful way, giving us a significant boost in our brand. This year, we expect to see even greater results when we unveil our latest brand campaign.”
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).