PALO ALTO, Calif. — Autonomy, an HP Company, today announced that Cars.com, the leading destination for online car shoppers, has implemented Autonomy’s Multivariate Testing solution to increase sales leads and online conversions.
Cars.com property NewCars.com® is using Autonomy Optimost to test multiple combinations of content, design, layout, pricing and offers with real customers. A critical component of Cars.com’s marketing optimization initiative, Autonomy Optimost helps NewCars.com continually identify the winning combination of content and layout, resulting in significantly higher online conversions.
“We are focused on offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy, and how much to pay for a car,” said Vince King, director, Consumer Publishing, Cars.com. “Autonomy plays an important role in this mission, as their technology enables our marketers to deliver a relevant, engaging, and useful online experience.”
“Cars.com represents the business model of the new age—dynamic, digitally savvy organizations that understand how to connect and serve customers in ways that drive engagement and, ultimately, revenue,” said Rafiq Mohammadi, chief executive officer, Promote, Autonomy, an HP Company. “We are working with Cars.com as they continue on this journey, and will continue to deliver the innovation, service, and support required to help them succeed.”
Visited by more than 11 million car shoppers each month, Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.
With comprehensive pricing information, dealer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts car buyers in control of their shopping process with the information they need to make confident buying decisions.
Other divisions of Classified Ventures include Apartments.com and HomeGain.com. The company also works with HomeFinder.com, its affiliate real estate partner. Classified Ventures, LLC, is owned by five leading media companies: A.H. Belo, Gannett Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co.
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy’s powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.
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SOURCE Autonomy, an HP Company