Seventy-eight percent of people looking to buy a new car in the next year will use a mobile device in their process. Jack Simmons, dealer training manager at Cars.com, is sharing with you new data on the growth of mobile commerce and how today’s car shoppers are using the mobile web to drive their shopping process both on and off the lot.
Dealers and managers need to be able to implement marketing campaigns and sales processes to effectively reach and convert mobile shoppers. Do you know how to establish your store’s mobile presence? Learn to develop a mobile marketing plan to be able to apply best practices for using mobile as part of the sales process.
What will you learn and what action items will you take back to the dealership?
- How to address the growing mobile marketplace. Learn how shoppers are using mobile devices in the car shopping process and identify how this impacts their purchasing behavior.
- How to optimize your sales process around the mobile customer.
- Be able to establish a mobile presence for your store and apply best practices for mobile marketing.
- Be able to integrate mobile process for your sales staff to improve productivity in your operation.
Jack Simmons is a dealer training manager at Cars.com. Prior to joining Cars.com, Simmons served as the vice president of automotive solutions for WorldNow, where he was the primary architect behind the company’s automotive vertical. Simmons also has served as a national dealer trainer for AutoTrader.com, where he managed and developed training programs for dealers, manufacturers and state automotive associations. Simmons has more than 25 years of automotive industry experience and has trained 96,000 automotive professionals during his career. He has spoken before NADA Dealer 20 Groups and has served as a workshop presenter at numerous industry events, including NADA, NIADA and national BHPH conferences.
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