CARY, N.C. — CarMark Certified Pre-Owned, a leading third-party vehicle certification program, recently announced that it is expanding its offerings in order to provide more flexibility for its dealer base.
The CarMark Certified program originally included two types of limited warranty — a 72-month/100-mile powertrain limited warranty for vehicles with less than 60,000 miles at the time of sale or a 12-month/12,000-mile powertrain limited warranty for vehicles with more than 60,000 miles at the time of sale.
Responding to dealer requests, CarMark Certified now offers the 12/12 warranty for all eligible vehicles with up to 100,000 miles on the odometer. The 12/12 warranty still includes the key CarMark benefits to the consumer, including 24/7 emergency roadside assistance, tire and wheel road hazard protection, rental car reimbursement, trip interruption protection, and more. In addition, the 12/12 warranty offers add-on and upgrade opportunities for dealers and customers.
“We believe that the expansion of the 12/12 warranty option enables dealers to tailor the CarMark Certified program to meet their unique needs,” said Bill Zadeits, managing director for CarMark. “We are excited to be able to respond to industry requests in this way so that we can create a program that meets the needs of all dealers — franchise, former franchise and independent alike.”
“In just the first couple of weeks since we’ve launched our new terms and expanded guidelines, there has been significant activity from our existing dealers, as well as from new franchised and independent dealers who are focused on creating a competitive advantage,” said Walt Burns, national brand manager for CarMark. “We’re excited to offer the CarMark Certified Pre-Owned program that impacts all profit centers of a dealership.”
To find out more about the CarMark Certified Pre-Owned Program and its latest enhancements, stop by the CarMark booth at NADA, #3428. Or call(800) 628-4635, email firstname.lastname@example.org or visit www.carmarkcertified.com.
About CarMark Certified Pre-Owned
CarMark Certified Pre-Owned is a 72-month/100,000-mile in-service date powertrain warranty for vehicles with some OEM warranty remaining. Qualified vehicles are current-model plus five years and have less than 60,000 odometer miles. A separate powertrain warranty is also an option for vehicles with up to 100,000 miles on the odometer.
Both powertrain warranties can be upgraded by the customer with EasyCare vehicle service contract products, providing additional profit potential to the dealer. CarMark Certified includes a comprehensive inspection, rental car reimbursement, towing benefit, trip interruption benefit, tire and wheel protection, and roadside assistance.
The CarMark Certified Pre-Owned program is designed to be equivalent to, but not compete with, the manufacturers’ programs while also offering former franchise and independent dealers a CPO program to offer customers.
CarMark Certified is powered nationally by APCO/EasyCare, one of the nation’s leaders in warranty and vehicle service contract business.