As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front lines come seeking answers to the difficult problems they face each day. Their desire is to find informative sessions, new products, and innovative solutions that will help them to become a better dealer when they return. But…
Many of the ideas being bantered about in our market today lack one key element – COMMON SENSE! While the Internet has created the biggest disruption and change that the automotive industry will likely ever see, it does not mean that dealers should let go of common sense business principles in their efforts to best succeed today.
Are you curious as to whether you need third party leads? Do you wonder if your social media strategy is effective? Which is better, BDC or Cradle to Grave? Do you need to change for millennials? These are just some of the most difficult issues that dealers are seeking answers for, and I have good news, the answers are not that far away.
I encourage you to attend my session, “Have You Lost Your Mind? The Demise of Common Sense in Automotive” at Digital Dealer 21 in Las Vegas. Sit back and enjoy the rant of a fellow dealer who tackles many of the ideas, products and solutions being thrown around today and why many of these make little to no sense for a dealership. Most important, I will show you how Common Sense answers equal Dollars and Cents profits for your dealership. The question to you is – can you handle the truth?
Sometimes the answers to the toughest questions are the simplest solutions. This session is guaranteed to be thought provoking and fun, while ruffling some feathers, and I promise you will leave with real advice from a dealer on the front lines that will make you a better dealer in the future.
Author: Kevin Frye
Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use of Google Analytics, data privacy, video SEO, social media, mobile, website design, and managing your online reputation. Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone. Kevin was a Naval Aviator for 8 years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.