KPA, an automotive business services provider, is divesting its DigiGo Internet Marketing division to Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive. The divestiture will allow KPA to focus on its market-leading Environmental Health and Safety (EHS) and Human Resource (HR) Management product lines.
Established in 1986, KPA offers web-based software solutions and professional services to enhance efficiency and profitability for dealers, OEMs and aftermarket providers. With the divesture of DigiGo, formerly known as TK Carsites, KPA is concentrating on expanding its compliance product offerings, enhancing its existing software platforms and introducing KPA products into adjacent markets.
KPA is confident that the divestment of DigiGo to Search Optics will help DigiGo’s current clients stand out in the increasingly competitive automotive industry because Search Optics specializes in custom, integrated solutions with an emphasis on return on investment, and offers expertise in true responsive design and other advanced technologies.
“Search Optics is a strong digital marketing company that will meet the needs of DigiGo’s clients, empowering them to optimize sales and drive success for their businesses” said Vane Clayton, president and CEO of KPA. “Moving forward, we will focus on drawing from our 28 years in the automotive industry to continue refining our core products and consultation services. By building on our industry expertise, we will continue to ensure our clients have the best resources available to maintain safe and compliant working environments as well as efficient HR processes.”
DigiGo will operate under the name DigiGo, a Search Optics® company, and will maintain an office in Orange County, Calif., with hopes to retain current employees including digital advisors, dealer advocates, operations and technical support. In addition, DigiGo will continue to deliver its popular website platform, software and services, providing clients with the same high level of support and commitment they’ve been accustomed to receiving from the DigiGo team, according to David Ponn, CEO of Search Optics.
“During the transition we’ll work diligently to not only meet, but also exceed dealership expectations for high-quality support,” said Ponn. “Our goal is to build upon DigiGo’s strong reputation in our industry and strong relationships with the dealership segment of the market. We’re very excited to welcome DigiGo into the Search Optics family and look forward to establishing new relationships with their valued clients.”
KPA HR Management solutions include a convenient software-as-a-service (SaaS) workforce management platform that enables dealers to automate essential HR processes such as recruiting and staffing, performance management and training. KPA HR Management software also provides access to expert advice on demand to ensure businesses are using best practices and in compliance with state and federal regulations.
KPA Environmental Health and Safety (EHS) solutions help clients maintain safe work environments, stay compliant and reduce insurance premiums. KPA’s onsite consulting services provide expert resources at client facilities nationwide. KPA’s myKPAonline software solutions assist both individual and multi-site operators in maintaining EHS compliance visibility throughout the organization.
To learn more about KPA and its complete portfolio of service offerings, visit www.kpaonline.com or call 866.365.1735.
About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.
KPA is a business services provider for more than 5,100 automotive, truck and equipment dealerships, and service companies. KPA provides software and consulting services through two industry-specific product lines: HR Management and Environmental Health and Safety. KPA joined the Inc. 500/5000 list of fastest growing companies in 2012. To learn more, visit www.kpaonline.com or call 866.356.1735.