Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I heard another trainer say that there are as many funerals occurring for BDCs right now, as there are births. There’s actually a cottage industry in the car business built on convincing dealers that salespeople cannot be trained to handle the telephone, which could not be further from the truth. Let me just say this, your people don’t suck on the telephone because you don’t have a BDC, they suck on the telephone because you haven’t trained them properly.
In my presentation, “Business Development or Detriment? How Business Development Might Be Killing Your Business!” you can expect to learn about business development models that work and why, what models are the most prone to failure, and how to build an overall culture of business development at your dealership.” This presentation is a must see for all principle and managerial roles. At the end of the day, you will almost certainly find that you don’t need more people, you just simply need your people doing a little bit more. Looking forward to seeing you there!
Learn How Business Development Might Be Killing Your Business and more at 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!