EyesOnSales explains how to differentiate your email from the next salesman’s. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples are given on how to personalize these emails to make you more interesting, and thereby generate more attention to what you have to offer.
Some tips include: personal tidbits, a graduated plan for developing conversations and getting personal input from your email interactions. Take an example from two salesmen who were able to distinguish themselves to get 75% more prospects to hit the reply button in the following: