The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning internet dealership should encompass both the internet side of the business / BDC AND the showroom with an ecosystem where each works with the other synergistically. If your internet sales / BDC does not work interdependently with your showroom, then your sales personnel are without question, underperforming or stuck in a state of mediocrity (which will eventually cause them to leave in pursuit of better career opportunities). Additionally, your Internet / BDC initiative will not have the true resources it needs to not only deliver immediate sales but more importantly, it won’t have the proper infrastructure to handle the intermediate and long term follow up opportunity. And what is worse, there will be friction or conflict between the two departments.
In this two-part, advanced and in-depth presentation, automotive trainer Sean V. Bradley, CSP will provide you with a comprehensive blueprint to build / refine your Internet Dealership to one that will increase sales, profitability, employee performance and retention. During Part 1 of this presentation, you will learn about the philosophy behind this synergistic approach, and how the infrastructure and ecosystem works. Part 2 of this presentation will help you put that philosophy into action. You’ll learn about all the moving parts (H/R, CRM, etc.) that are crucial to bridging the gap between the internet side of your dealership and your showroom.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.