LAWRENCEVILLE, GA (April 25, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for automotive dealers and their service customers. Under the agreement, automotive dealers are immediately alerted to each vehicle’s latest Black Book value when vehicles come in for service, enabling better resale opportunities with their service customers.
Service valets at automotive dealerships are equipped with Vin-UP™ portable scanners and printers, handing the vehicle owner a Vin-UP ticket as they exit their vehicle. The ticket displays the latest Black Book value of their vehicle, and dealers have the option of offering incentives to that customer to take a few minutes to discuss the sale of that car.
“This program puts the customer first,” says Bruno Lucarelli, President of U.S. Vin-UP Distributor Mobility Sales Solutions. “We encourage auto dealers to avoid aggressive sales tactics aimed at waiting service customers. Vin-UP dealers recognize that informing a customer of their Black Book vehicle value, and giving them the option of discussing a sale or trade-in on their own terms is more indicative of a positive retail experience and will address brand retention. A Dealer that performs 50 customer repair orders per day should transact a few dozen extra vehicles per month on the Vin-UP Program.”
“A turnkey automotive service customer vehicle buyback program that combines technology such as Vin-Up and the most accurate vehicle values from Black Book will foster a more productive dialogue for dealers and their returning customers,” said Jared Kalfus, Executive Vice President, Revenue, for Black Book. “Customers returning for service aren’t typically in the shopping mindset, so the ability to create a dialogue with an accurate value of their vehicle creates a less adversarial environment to begin a discussion, creating a win-win scenario for both parties and fostering an environment of trust.”
About Mobility Sales Solutions
Founded by Bruno Lucarelli, a Veteran of Autotrader, Edmunds.com and ebay Motors, Mobility Sales Solutions is the exclusive U.S. Representative of the Vin-UP™ Service Customer Buyback. Contact email@example.com.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.